The Offering • We are pleased to present a rare opportunity to acquire South Rubidoux ( 82360 Highway 111, Indio CA ) a strip center servicing the Coachella Valley located directly off the dominant desert artery Highway 111. Indio is the third fastest growing City in Southern California, and is the largest city in the desert by population with approximately 90,000 full time residents and more than 30,000 additional residents during winter months. The average household income exceed $96,000 within a 5 mile radius. The property been offered for sale is located directly across the Indio Grand Marketplace, a redevelopment of the current Indio Mall, which will feature up to 400 new residential units and hospitality element, further enhancing the overall location.